Blog Post #13: Target's Buyer Personas

 

According to the Target website, Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia, and 75% of the U.S. population lives within 10 miles of a Target store. Because of this, I think Target has a wide variety of consumers, but there are definitely certain buyer personas that the company likely focuses it's marketing efforts on.

One buyer persona I think Target has is the bargain hunter. This persona is likely a mother between the ages of 30 and 50 from a suburban or rural area. This persona is highly motivated by discounts and always looking for a deal. I think the best way to reach this type of buyer would be through their Target Circle app, which is a loyalty and rewards app for Target stores, and their significant social media presence.

Another buyer persona I think Target has is the impulse or opportunistic buyer, which is likely a young person (20-30 years old) with no children. This type of buyer lets Target tell them what to buy- they go to the store without knowing exactly what they want. I think the best channel to speak to this buyer would be social media because this age group responds positively to social media marketing, and if Target can get them into the store, they can likely get them to purchase their goods.